techmanSearch Engine Optimization
April 23rd 2007 23:28
Gold Boxes
"Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines." (Wikipedia)
So why care?
Business Week, in an article dated April 30th, 2007, isn't today the 23rd??, talks about Omniture.
"Omniture gives Hyatt one place where it can internally manage all of its keyword campaigns. Hyatt previously could only see the rate at which customers clicked on a search advertisement; now Omniture shows the conversion rate, or number of consumers who actually make a purchase based on a search ad. "It has dramatically changed the funding for each of the keywords and categories we buy," says Hyatt's director of e-commerce, Greg Johnston. "We are saving hundreds of thousands of dollars."
"SPEND, SPEND, SPEND
That's fueling Google-like growth, albeit from a far smaller base. In 2006, Omniture sales shot up 86%, compared with 73% for Google; this year, analysts expect Omniture to grow 66%, to $132 million."
For basics, or as a refresher course, Pandia has numerous well-written articles about promoting your site through common-sense and diligence. Still, there are many ads for paid companies providing the same services that the articles discuss, and sometime the layout of the site is cluttered, so that you aren't sure which column to look in, or what link to follow in order to finish the story you are reading. I'm sure this is innocent, and not an attempt to improve numbers on pages click through...
Darren Rouse at www.problogger.net as usual, bless him, uses his blog to inform as well as act as a moderately voiced cheerleader for bloggers everywhere...
(what's with the gold boxes in the picture? I just liked them, but there must be a metaphor somewhere
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Comment by katyzzz
Photography Tips
MS Paint Art
What a surprise, I didn't realize this was you, glad it is you, happier to cast my vote.
I've taken not of the pandia site and I'll get back to it some time.
Guess I'm basically lazy about all this.
Lovely to see you, katyzzz
Comment by Theresa
Today's World
Talk about lazy - I am sorry to be so pokey getting back to you.
Always glad when you stop by
Theresa